Hello Creatives!
In a world where simplicity is key, it's nice to express yourself through a pop of color. Monochromatic color schemes have consistently been a strong aesthetic but there's just something about color. Many creatives, artists and designers know the power of color. It makes you feel something; Color evokes emotion.
Pantone has released their Color of the Year, Greenery. Pantone does this every year and the trend has been moving more towards an organic/natural color theme. Foliage has been making more of an appearance in design and marketing materials lately. The colors from previous years have reflected the main theme of that respective time.
Pantone chooses the Color of the Year based around strong, relevant topics/themes they notice taking place. For instance, Marsala in 2015 was chosen due to a lot of activism, especially with LGBTQ, because the color is versatile and gender neutral; it looks good on everyone. In 2016, Rose Quartz and Serenity were chosen due to the topics of anxiety and stress that kept appearing in the media.
These colors evoked a feeling, the rise of the "adult coloring book" became huge in the market due to this focus on color and stress in 2016. This year, with Greenery, things are heading toward new beginnings with a new president and revival of words like "organic" and "natural" as the media pushes us to live healthier.
With each Color of the Year that's chosen, Pantone also provides color guides/pairings. Challenge yourself to create designs/art with these colors and see if Pantone's prediction is true.
Does it make you feel revived/refreshed?
Does it make the space look more lush and lively?
See You Soon Creatives!
