Entrepreneur Like A Creative

Hello Creatives!

Entrepreneurs have been on the rise and changing the game in business. These days, many creatives and design professionals have shifted from using their skills to improve other business' to promoting their own dreams and goals by becoming entrepreneurs. We see many of them every day on social and multi-media platforms like YouTube.

Entrepreneur

n. A person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.

There are multiple types of entrepreneur in every industry, creative or otherwise. Some fall into education, maker/creator and freelancer/entertainer. The latter being the most common for creatives but each type has their strengths and benefits for business based on what fits best with individual entrepreneurs.

Education

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The educative entrepreneurs make a living teaching a criteria of certain skills on a platform, YouTube or SkillShare, to an audience of which they are an expert. They build trust and a reputation with their audience for having expertise and a resume to match. They make a living by offering exclusive paid learning programs, like webinars, for their audience to attend and learn new skills.

Simply, they provide what you want or need, knowledge of various subjects from design and content-creating to business strategy and marketing, and make it easily accessible. They may also provide exclusive only sessions for those who can afford the premium price.

Maker/Creator

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The maker or creator type of entrepreneur is one that makes a product that consumers want and they market it themselves. Most cases, this results in merchandise and sometimes services. YouTuber content-creators fall into this category with their massive online following aka fandoms as well as makers on Etsy who market their handmade products on an online space exclusively marketed towards consumers who enjoy small business, handmade products.

Many maker/creator entrepreneurs partner with established brands and businesses to sell their products if they are not technically business-savvy. We see this a lot through products like books, shirts, accessories and home-ware.

Freelancer

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Freelance entrepreneurs are a mixture of creative and business. They provide skills and services priced by the hour or by job taken that is more personalized, or custom, at premium prices. This type of entrepreneur is the most common type of entrepreneur.

Many businesses turn to freelancers to receive premium, custom work from a professional as a means of being cost-effective. The ability to call upon a freelancer is more direct, less people to communicate what is needed out of the job, and costs less than going to a studio agency with a team of professionals.

Entrepreneurial Attributes

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There are many differences in skill level and expertise among entrepreneurs but they all share similar attributes that help them become successful. All entrepreneurs, like many innovators, start with a passion. Without a passion, they would stay in the typical nine to five job and wouldn't strive to be something more. The passion, or purpose, drives them to work harder and live a life with calculated risks that's exceptional.

Entrepreneurs are courageous, you have to be to step into the realm of unstable yet calculated risk of starting your own business. With that courage, they reach out to others in collaboration to make up for what they lack. These collaborations could be over skills to provide a service, where compensation is divided evenly, or an entrepreneurial to business collaboration in order to reach a wider audience for goods produced, where compensation is set at a rate for all involved. Keep in mind, entrepreneurs calculate the risks they take, while being courageous they are not fearless. Entrepreneurs forge ahead and create amidst the fear to reach success.

Entrepreneurs are strategic with their business and have a plan or vision for their success. They work hard in order to succeed and are always open to learning new things to improve their business. If you are not learning, you are not improving or succeeding. With the vision they have and the skills they are constantly learning, entrepreneurs are consistently networking themselves and their skills to get their name out there and affect their reach. Reach, or conversion, is everything in business because without consumers purchasing what is on the market, the business won't succeed.

Regardless of the type of entrepreneur you choose, or have chosen to be, you all have similar attributes that lead you to success. You are not alone in your ventures, there are many other entrepreneurs out there who have chosen to be as courageous and creative as you. This is why collaborative work is so rewarding, working with those who understand what you do and why you have chosen to do it. Keep creating!

See You Soon Creatives!