n. Design process that integrates an environmentally-friendly approach and considers natural resources as part of the design.
Philosophy of design and services that comply with the social, economic and ecological sustainability. An approach that minimizes harmful effects on human health and the environment.
Terms like "eco-friendly", "green" and "sustainable" have become mainstream. They have made their way into every market as well as design. Sustainable or green design encompasses more than only using recycled papers and alternate sustainable materials.
Graphic designers are solution finders who can help brands connect to and educate their audiences on causes, materials and resources that have a positive impact on the environment to reduce waste and toxins. Designers are more than image manipulators and product pushers; Designers affect change. Using renewable resources and materials are only a small portion that is "green" design.
Designers Affect Change
True green design happens when designers transform non-valuable outputs to valuable inputs or simply, waste into product. It can be a constant challenge finding solutions for waste as we learn to work within our ecological limits.
Every designer can be green through a shift in perspective to do good design without adding excess harmful waste to the environment.
Transform Waste into Product
mMajor companies are shifting to more green practices and products, especially within the cosmetics niche. Companies like L'Oreal and Maybelline are buying into the green market by purchasing smaller, eco-conscious brands like IT Cosmetics and NYX. They're reaching towards sustainability and that's all we, as designers and consumers, can ask for. There are many companies who are sustainability leaders; LUSH, Intel, Logitech, Celery and Green Room
Green Graphic Design by Brian Doughtery is an invaluable resource for a more in-depth look into the world of green and sustainable design.
"Design decisions are not made at the scale of the corporation,
they are made at the scale of the person."
The Challenge: What ways can you incorporate more green routines or sustainability in your design process?
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